WHY EMERGING FUND MANAGERS ARE THE FUTURE OF VENTURE CAPITAL
- Merge App
- Mar 28
- 4 min read
The Changing Face of Venture Capital
For decades, venture capital has been dominated by large, well-established firms with deep pockets, legacy networks, and long track records. These firms have historically controlled the flow of capital, often favoring later-stage investments with proven traction. However, the industry is undergoing a transformation. A new wave of emerging fund managers is rising—small, agile, and deeply embedded in startup ecosystems. These managers are not only filling funding gaps but also reshaping investment strategies, creating opportunities in markets that have been largely overlooked.
According to a report by Preqin, emerging managers have consistently outperformed established VC funds, with first-time fund managers delivering an average net IRR of 18.6%, compared to 15.2% for larger, more seasoned funds. This proves that backing new managers is not just about impact—it’s also a strong financial play.
What Defines an Emerging Fund Manager?
Emerging fund managers are typically first- or second-time fund managers running smaller funds (often under $100 million). Many of them are former startup operators, angel investors, or founders who deeply understand startup challenges and opportunities. Unlike traditional venture capitalists who often rely on formal deal flow processes, emerging managers leverage grassroots networks and community-driven insights to identify high-potential startups earlier than others.
They also focus on overlooked markets and founders—backing first-time entrepreneurs, underrepresented founders, and startups in emerging industries. As a result, emerging managers have been at the forefront of funding disruptive trends in fintech, healthtech, and AI before they became mainstream.
Why Emerging Fund Managers Are Thriving
Faster Decision-Making and Higher Risk Appetite
While traditional VC firms can take months to finalize investment decisions, emerging fund managers operate with speed and agility. They recognize that early-stage startups require quick funding to maintain momentum and competitive advantage. This ability to move fast gives them an edge in securing the best deals.
Additionally, these managers are more willing to take risks on unproven but promising founders. Instead of waiting for a startup to demonstrate traction, they back founders based on vision, capability, and market opportunity. A study by Cambridge Associates found that over 60% of top-performing venture funds were led by first- or second-time fund managers, proving that emerging funds often take the right bets.
Investing in Overlooked Markets & Underrepresented Founders
Emerging managers are playing a key role in bridging funding gaps, especially in regions and demographics that have been historically underserved by venture capital. In Africa, for example, funding has traditionally been concentrated in a handful of sectors and geographies. But emerging managers are broadening the scope, investing in high-potential startups outside major hubs like Lagos and Nairobi.
The same is happening globally. In the U.S., only 2.4% of venture capital funding went to Black and Latinx founders in 2023, according to Crunchbase. However, emerging managers are changing this narrative, with many focusing specifically on backing diverse founders and bringing fresh perspectives into the investment landscape.
Spotting Trends Before They Go Mainstream
Emerging fund managers are often the first to identify breakout trends before larger VC firms take notice. Because they are closer to startup ecosystems and deeply engaged with early-stage founders, they have better insight into what’s coming next.
For example, early-stage funds were among the first to invest in blockchain and Web3 startups, years before the big-name firms jumped in. Similarly, many emerging managers saw the potential of AI-powered automation and climate tech while mainstream VCs were still focused on SaaS and marketplaces. This ability to identify disruptive trends early makes emerging managers essential in shaping the future of innovation.
Why LPs Should Bet on Emerging Fund Managers
Limited Partners (LPs), including institutional investors, family offices, and high-net-worth individuals, are increasingly realizing the value of investing in emerging fund managers. The reasons are clear:
Higher Potential Returns
Historically, some of the best-performing venture funds started small. Andreessen Horowitz, Sequoia, and First Round Capital all began as emerging funds, placing bold bets on early-stage startups before scaling into billion-dollar firms. Emerging fund managers get in early, securing better entry points and higher upside potential.
Closer Founder Relationships = Better Investment Outcomes
Unlike large VC firms that may spread their attention across dozens of portfolio companies, emerging fund managers are deeply involved with the startups they back. They act as hands-on advisors, helping founders with everything from hiring to product strategy. This leads to higher survival and success rates among their portfolio companies.
Strengthening the VC Ecosystem
Backing emerging fund managers is not just about financial returns—it’s also about building the next generation of VC leadership. By supporting these managers, LPs contribute to a more dynamic, diverse, and sustainable venture ecosystem that will continue to fuel innovation for decades to come.
The Future of Venture Capital Is in New Hands
The venture capital industry is changing. While traditional VC firms still play an important role, the real innovation in the investment space is coming from emerging fund managers. These new players bring fresh perspectives, faster decision-making, and a willingness to invest in bold ideas and underserved markets.
For founders, emerging fund managers offer access to capital, mentorship, and networks that large firms often overlook. For investors, they provide a strong opportunity for higher returns and better diversification.
As we look ahead, one thing is clear: the future of venture capital belongs to those who are willing to take risks, back diverse talent, and support the next wave of groundbreaking startups. And emerging fund managers are leading the way.
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